- Create an identity that evolves the existing design heritage for a new generation of consumers.
- Position Ultraglow as the leading brand in its sector, endorsed by professionals.
- Build preference for the brand and increase share.
- Develop packaging that would stand out in retail outlets.
- Develop an evolutionary identity that was fresh, but reflected the brand’s heritage.
- Create a design inspired by overlapping sun rings.
- Utilise elegant line work and a metallic bronze palette to highlight the product’s superior quality.
- Print in metallic bronze to reflect the product’s core qualities.
- Stronger sales growth
- Improved retail distribution
- Increased market share