• Create an identity that evolves the existing design heritage for a new generation of consumers.
  • Position Ultraglow as the leading brand in its sector, endorsed by professionals.
  • Build preference for the brand and increase share.
  • Develop packaging that would stand out in retail outlets.


  • Develop an evolutionary identity that was fresh, but reflected the brand’s heritage.
  • Create a design inspired by overlapping sun rings.
  • Utilise elegant line work and a metallic bronze palette to highlight the product’s superior quality.
  • Print in metallic bronze to reflect the product’s core qualities.


  • Stronger sales growth
  • Improved retail distribution
  • Increased market share