Ultraglow

Ultraglow is the original bronzing powder, used by leading professional make-up artists. Traditionally, the product’s identity has been based on designs inspired by the sun reflecting its core qualities and use. We were asked to evolve the identity to add excitement to the brand and highlight its superior quality and performance.

TheBrief

Create an identity that evolves the existing design heritage for a new generation of consumers.
Position Ultraglow as the leading brand in its sector, endorsed by professionals.
Build preference for the brand and increase share.
Develop packaging that would stand out in retail outlets.

TheObjectives

Develop an evolutionary identity that was fresh, but reflected the brand’s heritage.
Create a design inspired by overlapping sun rings.
Utilise elegant line work and a metallic bronze palette to highlight the product’s superior quality.
Print in metallic bronze to reflect the product’s core qualities.

TheOutcomes

Stronger sales growth
Improved retail distribution
Increased market share

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