- Create a new brand name and identity to gel all communications together.
- Design and oversee manufacture of marketing collateral.
- Support the PR and marketing campaign, creating awareness outside of the county.
- The campaign had to have impact, over a short two-month timescale.
- To engender pride in the county and to challenge the Essex stereotype.
- Creation of This is Essex, Extraordinary People campaign.
- Photography by Carl Allen.
- Through a media launch 15 people were nominated, to appear as Essex ambassadors.
- They and the Essex landscape were celebrated in a hand out 15 month calendar.
- Created a pop-up gallery to support a launch held at Kings Cross Station, London.
- The launch was well-received with all major media outlets publicising #ThisisEssex.
- Campaign reached over 44,431,226 people.
- Covered by Daily Star, Daily Telegraph, BBC Look East and BBC Essex.