• Create a new brand name and identity to gel all communications together.
  • Design and oversee manufacture of marketing collateral.
  • Support the PR and marketing campaign, creating awareness outside of the county.


  • The campaign had to have impact, over a short two-month timescale.
  • To engender pride in the county and to challenge the Essex stereotype.


  • Creation of This is Essex, Extraordinary People campaign.
  • Photography by Carl Allen.
  • Through a media launch 15 people were nominated, to appear as Essex ambassadors.
  • They and the Essex landscape were celebrated in a hand out 15 month calendar.
  • Created a pop-up gallery to support a launch held at Kings Cross Station, London.
  • The launch was well-received with all major media outlets publicising #ThisisEssex.
  • Campaign reached over 44,431,226 people.
  • Covered by Daily Star, Daily Telegraph, BBC Look East and BBC Essex.