TheBrief
- Position Park Lane IFA as trusted advisers and experts in their field.
- Raise awareness of the benefits of the firm’s services.
- Attract new clients and increase business with existing clients.
TheObjectives
- Develop branding based on the concept of a key that unlocks financial potential.
- Create leisure-related images that illustrate how clients gain more free time through effective financial advice.
- Demonstrate the firm’s hands-on approach and breadth of services.
- Communicate the benefits of trust, independent advice and long-term relationships.
TheOutcomes
- Stronger new business growth.
- Reinforced relationships with existing clients.
- Greater understanding of the firm’s services.