TheBrief

  • Update the main website
  • Refocus the website on visitors, events and education
  • Simplify the presentation
  • Drive enquiries
  • Strong emphasis on smartphone users

TheObjectives

  • Reduce level of content
  • Create a free flowing user experience
  • Focus on enquiries
  • Heritage funding stipulated visitor booking should be made online
  • Compliment yet differentiate from the separate Wedding website

TheOutcomes

  • Market focused visual experience
  • Compliments Wedding website, aligning the total offering
  • Integrated Ticket Tailor solution delivers online booking facility
  • Events integrated with social channels
  • Expanded educational offering
  • Expanded accommodation options, integrated with Airbnb and glamping provider
  • Multiple enquiry modules, driving specific and focused enquiries
  • www.layermarneytower.co.uk
  • www.layermarneytowerweddings.co.uk