TheBrief
- Position the business as a partner to designers.
- Demonstrate the link between design and print through creatively-led solutions.
- Communicate the company’s rich capability and skills through printed examples.
- Use printed examples to build confidence in designers and print buyers.
TheObjectives
- Create high-quality promotional material that demonstrates advanced printing capabilities.
- Combine contemporary design with traditional print techniques.
- Develop a highly visual creative form of presentation.
TheOutcomes
- Increased awareness among designers.
- Built a wider client base.
- Established credibility and confidence in new target markets.
