- Increase UK and local bookings.
- Showcase the property’s facilities.
- Raise awareness of the location as an attractive all-year round holiday destination.
- Simplify enquiries and bookings.
- Create a website to showcase the property and the region’s facilities.
- Select attractive images featuring the property, local food, recreational activities and the local landscape.
- Develop content that illustrates the property’s year-round appeal.
- Develop a simple online booking facility.
- Attracted UK bookings.
- Increased overall bookings.
- Longer year-round bookings.
- Simplified the booking process.