TheBrief

  • Position the business as a partner to designers.
  • Demonstrate the link between design and print through creatively-led solutions.
  • Communicate the company’s rich capability and skills through printed examples.
  • Use printed examples to build confidence in designers and print buyers.

TheObjectives

  • Create high-quality promotional material that demonstrates advanced printing capabilities.
  • Combine contemporary design with traditional print techniques.
  • Develop a highly visual creative form of presentation.

TheOutcomes

  • Increased awareness among designers.
  • Built a wider client base.
  • Established credibility and confidence in new target markets.