VisionTech

VisionTech converts and customises VW camper vans. The company offers customers a wide range of options, and is currently introducing a range of new services.

VisionTech wanted to develop a new identity that would present their brand coherently. They also wanted to communicate their product options and pricing clearly.

Objectives

  • Attract more customers.
  • Strengthen the brand.
  • Highlight the company credentials as the largest local player in the market.
  • Present service options and pricing clearly.

Approach

  • Rationalise different versions of the logo and identity.
  • Apply coherent branding to the new website and communications material.
  • Create a highly-visual treatment of options and finished results.
  • Develop clear options and pricing information.

Outcome

  • Clearer positioning in the market.
  • Greater awareness of the company’s capabilities.
  • Increased enquiries and orders.

Deliverables

  • Brand Development
  • Website
  • Social Media
  • Advertising

visiontechautomotive.co.uk