Matthews

Matthews is one of the UK’s leading print companies with over 30 years’ experience. The company has recently broadened its operations to offer clients a wide range of data-driven cross-media communications services that use personalisation to deliver a high return on investment.

The company wanted to reposition itself as a communications partner that can meet clients’ changing marketing needs by integrating traditional quality print with highly-effective communications.

We have been working with Phelan Barker for a number of years now and would highly recommend them. James and his team really get to the bottom of what it is you are looking to achieve and produce designs that meet your objectives and goals. They manage to evolve your brand and designs in ways that you didn’t realise it needed. Phelan think outside the box and are exceptional at delivering your ideas.

Gemma – Matthews

Objectives

  • Differentiate Matthews from traditional printers.
  • Position the company as an integrated communications partner.
  • Demonstrate the company’s innovative technologies.
  • Develop business with national companies.
  • Help clients understand the benefits of integrated, personalised communications.

Approach

  • Build understanding and confidence with a step-by-step presentation of work processes.
  • Provide a clear explanation of the company’s cross-media and data solutions.
  • Develop case studies to demonstrate understanding of industry sectors and client needs.
  • Create a visual presentation of the company’s capability.

Outcome

  • Significant sales growth.
  • New business with national clients.
  • Greater understanding of Matthews’ capabilities.

Deliverables

  • Branding
  • Stationery
  • Website
  • Social Media
  • Video
  • Marketing Literature
  • Technical Literature
  • Gift Items
  • Calendar