Layer Marney Tower

Layer Marney Tower is England’s tallest Tudor gatehouse, built in the reign of Henry VIII. This imposing building, with its rich historical associations, is a popular venue for weddings, educational events, corporate functions and visits.

The owners of Layer Marney Tower wanted to redevelop its brand and communications to support new income streams and attract new clients.

We have really enjoyed working with Phelan Barker for the past twelve years. They have transformed our DIY amateur marketing material into something that is polished, professional and above all effective.

Above all I would say that their work has improved our image. As a result it is perceived as a far better place to visit, do business with, or use for weddings and private events.

Where we would be without their input doesn't bear thinking about.

Nicholas Charrington – Layer Marney Tower

Objectives

  • Support the growth of new business streams.
  • Increase revenue from existing streams.
  • Attract new customers.
  • Improve customers’ online experience.
  • Differentiate the venue from direct and indirect competitors.

Approach

  • Create a highly visual treatment.
  • Emphasise the venue’s heritage.
  • Provide detailed, personalised customer information.
  • Illustrate the Layer Marney experience with the ‘Perfect Day’ treatment.
  • Develop a high-quality presentation of the venue’s facilities.

Outcome

  • Increased enquiries and bookings.
  • Reinvigorated the business.
  • Attracted new customer base.

Deliverables

  • Branding
  • Stationery
  • Website
  • Social Media
  • Marketing Literature
  • Advertising
  • Livery

layermarneytower.co.uk