DSA Electrical

DSA Electrical is a family-run electrical contracting business with over 20 years’ experience in the south-east. Despite its successful track record with councils and its wide range of services, the company has had a low profile and little visible market presence.

The company wanted to reposition itself as a one-stop shop for a wide range of property maintenance services and create a platform for long-term growth.

Objectives

  • Create a strong brand to raise the company profile.
  • Communicate the company’s wide range of services.
  • Build a stronger presence in the market.
  • Make existing clients aware of changes.
  • Attract new clients.
  • Position the firm as a great place to work.

Approach

  • Develop a distinctive visual approach and strong brand.
  • Apply brand to all corporate identity components, including vehicle livery.
  • Create a clear, detailed presentation of a growing list of services.
  • Demonstrate sector experience through detailed descriptions of requirements.
  • Publish case studies that highlight the scope and quality of service.

Outcome

  • Strong immediate growth.
  • Platform for growth and launch of new services.

Deliverables

  • Branding
  • Stationery
  • Website
  • Social Media
  • Marketing Literature
  • Technical Literature
  • Exhibition Design
  • Gift Items
  • Van Livery
  • Workwear

dsaelectrical.com