DCE is one of the leading manufacturers of custom-build electrical systems for motorsport, with production facilities in the UK and US. The company markets its products to competitors and vehicle builders participating in motorsport championship events around the world.

The company wanted to evolve its current brand and create a stronger presence for its US operation, where the market displays a preference for local suppliers.

We have worked with Phelan Barker for over five years and during this time our brand presence within the motorsport industry has vastly increased, both sides of the Atlantic. Our logo is renowned within our industry and the Company is often complimented on our strong image and original marketing ideas. Phelan Barker are always coming up with new and innovative strategies to continue to keep our Company’s image ahead of our competitors.

Sandra Cunliffe – DCE Director


  • Build a strong, clear identity for the US operation.
  • Communicate the company’s culture and commitment to innovation.
  • Present the breadth of the company’s product range.
  • Establish a presence in new markets.


  • Differentiate US promotional material by highlighting local production and involvement with US teams and events.
  • Create understated branding that incorporates motorsport imagery.
  • Present the breadth and performance of the range through detailed product pages.


  • Strengthened US position as a stand-alone local business.
  • Increased growth opportunities in the UK and US.


  • Branding
  • Stationery
  • Website
  • Social Media
  • Marketing Literature
  • Technical Literature
  • Advertising
  • Exhibition Design
  • Gift Items
  • Workwear