Aestima provides sector-specific legal costs consultancy services to law firms. Although it had over 50 years’ experience and a reputation for quality, the firm had a relatively low market profile. Aestima’s communications material did not reflect the firm’s key differentiators and its team’s expertise in costs consultancy.

Following a merger and name change, Aestima wanted to reposition and rebrand itself with a more professional image that reflected its strengths and business value.


  • Reposition the firm as an expert in legal costs consultancy.
  • Differentiate the firm by highlighting sector expertise of its consultants.
  • Make existing clients aware of the firm’s changing skills and expertise.
  • Increase engagement with clients.


  • Create a strong brand with a distinctive visual approach in a predominately ‘grey’ business sector.
  • Highlight Aestima’s principles of pragmatic, precise comprehensive and timely advice.
  • Build credibility with thought-leadership content.
  • Demonstrate why sector–specific expertise helps the firm develop customised solutions.
  • Offer clients online tips and advice to increase engagement and build partnership.


  • Significant new business growth since the rebranding.
  • Greater awareness of the firm’s capabilities among clients and prospects.


  • Branding
  • Stationery
  • Website
  • Social Media
  • Marketing Literature
  • Technical Literature
  • Gift Items
  • Calendar