BBC London

The regional radio and television station for the Greater London area.

brief

To design a brand for the Non League Football Show capturing the grit and soul of lower league football.

solution

The inspiration was found within street culture by adapting a graffiti style typeface and merging this with a selection of photographed used football ephemera. This we felt brought realism to the brand, which is in direct contrast to the glamour of the Premiership.

application

Logotype, gift items and website templates.